Filmroom
Product video production, photography and CGI from one brief
Your film, your product photography and your CGI came from three suppliers, and now your product is three slightly different reds.
Your launch now needs moving image, product photography and, more often than not, CGI of something that hasn't been made yet. You get all three from one brief here, so the film, the stills and the renders share the same light, the same colour and the same idea of the product. Because we make things as well as film them, we know how the object in front of the lens was built and which side of it deserves the light.
- 01 / 06
The product lands in six weeks. Marketing wants a hero film, the website needs packshots and lifestyle stills, and the colourway on the poster is still being tooled.
- 02 / 06
Most production houses do one of the three. So you brief a film crew, a photographer and a CGI studio separately, and hope the results look like the same product.
- 03 / 06
They rarely do. The red on the website isn't the red in the film, the render looks like a render, and a reshoot swallows the money meant for launch week.
- 04 / 06
Filmroom plans the video, the photography and the CGI together, from a single brief and one shot list, with the same people answering for how the product looks everywhere it appears.
- 05 / 06
Our CGI is modelled from the product's own CAD files or technical drawings, never guessed from photographs, so the render matches what will actually be made. When a shoot needs a plinth or a whole set, it is built by set carpenters and finishers, then lit like the product.
- 06 / 06
On launch day the film, the stills and the renders sit side by side on every channel and look like the same product.
What we make
[ 02 · SERVICES ]FILMROOM · 52.472222 −1.894722 · T+00:00:00Brand and corporate film
A film about the company rather than one product: for the website, investors, recruitment or internal comms.
Product photography
Packshots, lifestyle and campaign stills for ecommerce and launches, colour-matched to the real product.
CGI product animation
Photoreal renders and animation of a product before stock exists, built from the product's own drawings.
The object in this room
[ 03 · CONCEPT STUDY ]FILMROOM · 52.472222 −1.894722 · T+00:00:00
Here the flacon is cut into bands the way an edit cuts between worlds. It is an imagined product reused across the studio's rooms to show the thinking, and no client's.
How it runs
[ 04 · PROCESS ]FILMROOM · 52.472222 −1.894722 · T+00:00:00- 01
Brief
One brief for film, stills and CGI, with the channels and formats listed at the start.
- 02
Treatment
A written treatment and shot list, so you know what you'll get before anyone films or renders.
- 03
Shoot and build
Filming, photography and any set or model built for them, all handled in-house.
- 04
Edit and render
The cut, the retouch and the renders are graded to the same colour.
- 05
Deliver
Files named, sized and organised for every channel on the list.
What this room won’t do
- No render the finished product can't live up to.
- We won't let the film, the stills and the renders drift apart in colour, even when they are delivered weeks apart for different channels.
- No file handed over that isn't ready for its channel.
Asked often
How much does professional product photography cost for a brand?
The cost of product photography depends on how many products there are, which formats you need, how much styling and retouching each image needs, and whether a set has to be built. Simple packshots of similar items cost far less per image than styled lifestyle work. Filmroom quotes from an agreed shot list, so you know the number of images and the price before the shoot day.
Can CGI replace a real product photoshoot?
For many uses, yes. A photoreal render can stand in for packshots, colourway images and animation, especially when the product doesn't physically exist yet. It works best when the model is built from the product's real drawings and the materials are matched to real samples. Some lifestyle images with people still suit a camera, which is why Filmroom often blends the two in one campaign.
What is the difference between a product video and a brand film?
A product video is about one product: what it looks like, how it works and why someone would want it, usually short and made for a product page or an advert. A brand film is about the company: what it stands for and how it works, made for a website, a campaign or investors. Filmroom makes both, often from the same shoot, with stills and CGI planned alongside.
How long does a product video take to turn around after the shoot?
For a short product video, the edit, grade, music and versions usually take a few weeks after the shoot day, depending on how many cuts and formats are needed and how quickly feedback comes back. Adding CGI shots extends that. Filmroom agrees the delivery date and the review points in the treatment, before filming starts, and plans backwards from your launch.
Can product stills and video be shot on the same day?
Yes, and it usually saves money. Lighting, set dressing and handling the product take up most of a shoot day, so sharing them between stills and video cuts the cost and keeps the look consistent across both. Filmroom plans a combined shot list, so the photographer and the film crew share each setup.
When should a brand choose CGI over real product photography?
Choose CGI when the product doesn't exist yet, when you need many colourways or variants, when you want to show the inside of a mechanism or a cross-section, or when a finish is very hard to light. Choose photography when a real person, a real place or a real texture carries the image. Filmroom advises on the mix and often uses both in one campaign.
Talk to Hal, an automated assistant, about the shoot: the product, whether it needs film, stills or CGI, and when the footage has to be live.
Send us the shot list you have, or the CAD file if the product isn't made yet.
Either is enough to start. The reply sets out how the film, the stills and the renders fit together for your launch.
info@stillroomcreative.com